Official Announcement ~ Photoflex and Photographer's Lounge announce partnership

KPep Photography ... Photography is a journey where you capture the world one frame at a time.

100 Barrie Street Cambridge, Ontario, Canada N1S 3A9 (Phone)  226.989.8848 (Email)  kevin@photographers-lounge.com

Press Release

Contact: Kevin Allen Pepper Phone: 226.989.8848

FOR IMMEDIATE RELEASE 9 AM EDT, December, 28, 2012

Photoflex and the photographer’s lounge strike strategic partnership

     In December of 2012, Photoflex and the Photographer’s Lounge have established a strategic partnership designed to benefit both company’s short and long term goals. The Photographer’s Lounge will now be exclusively outfitted with Photoflex® studio lighting equipment for all their workshops that contain a lighting component.  To see a list of the workshops scheduled to be using the Photoflex® lighting equipment in 2013 please visit http://www.photographers-lounge.com/workshops

     In exchange for the use of the lighting equipment at the workshops, the Photographer’s Lounge will be producing written and video tutorials on how to photograph people and product, both in a studio and in the field. Student’s attending the workshops and photographers that are members of the “The Lounge” will also get the opportunity to attend detailed product knowledge information sessions where they will receive guidance on what gear to buy and what gear is right for them.  

    Kevin Pepper, owner of the Photographer’s Lounge says, “Securing this kind of partnership reinforces our commitment to mentor photographers of all levels”, he further goes on to say, “Photoflex is the perfect partner for us. Their customer service philosophies, commitment to innovation and the quality of their product are all attributes that really drove me to create this sponsorship”

 

ABOUT PHOTOFLEX

For a quarter century Photoflex® has produced lighting products that are driven by Innovation, Quality, Versatility and Durability. We’re proud to present our products to the digital, film and video industries worldwide.

We base our products around three simple, but crucial rules.

1.     Quality. Produce the finest, most versatile product at a fair price and back it up with the best warranty possible. We take personal pride in putting the Photoflex® name on a product that you pay money for. That pride is reflected and backed up by giving you a warranty that is at least two to five times longer than almost all other manufacturers in the industry. We will not sacrifice the credibility of our products simply to cut prices. Quality has its rewards.

2.     Durability. We won’t build something that we wouldn’t use ourselves. We have two photo/video studios where we test the prototypes and shoot all of our product photos, instruction sheets, and product demonstration lessons for PhotoflexLightingSchool™. If the products don’t pass the test there, they don’t go to market. Other “manufacturers” shop the trade shows and buy products off the shelf from factories that they then put their labels on. Not Photoflex®. We design, build and configure to improve upon products we have tested that others can benefit from. We produce our own fabric, build our own molds, and create our own designs into prototypes to be tested in our own studios, sometimes taking over a year to get the finished product. This is why products such as the LiteDome®, LiteDisc®, and LitePanel have been in production for over 25 years virtually unchanged. They were designed correctly the first time, and all have five or six year warranties because of it.

3.     Customer Service. We don’t make the customer pay for our mistakes. We know that you, the customer, signs our paycheck. Therefore, our goal is to provide the finest customer service in the business. We have always had real people answer the phone to help you with your issues and questions and we will continue to pursue our goal of being there for you in the future.

The top professionals in the world have been using Photoflex® products for 25 years and continue to do so because Photoflex® is driven by these three rules.

 

ABOUT PHOTOGRAPHER’S LOUNGE

For the past year the Photographer's Lounge in Waterloo Region has been proud to say that we are developing into one of the top teaching companies in South Western Ontario. We are dedicated to providing digital photographers with access to the latest photography gear, introductions to the world’s top photographic destinations at budget minded prices and the opportunity to talk one-on-one with the world’s best photography minds.

 

At the Lounge we believe that each photographer is on their own personal journey, and as such, will learn at their own pace, and their own budget. For this reason the company has structured custom individual mentoring and group training programs designed to meet any photographer’s needs, at their speed and budget.

 

-End-

Just Announced... Flash and Studio Lighting Workshops

The 2013 Dates for our Lighting Workshops have been announced. This year we have split our workshops into two categories:
1) an introductory class to basic lighting tehniques
2) an advanced lighting workshop with flash and strobe lighting.

Introductory Flash Workshops

You will regularly hear people say “I prefer natural light to the artificial look of flash.” But really, that’s not true. Flash can look as natural as the sun... if you know how to do use the light to your advantage.

The best part is you don’t need a lot of expensive gear or fancy knowledge, or painstaking hours to setup. Some inexpensive and basic gear, and the technology built into your camera are enough to REALLY improve your snapshots, and also deliver some really fun and creative photos or your family and friends.

Our workshops will be divided into 2 parts: On-camera and Off-camera. Each part will start with interactive discussion, and end with your hands-on shooting, using the concepts learned.

On-camera will start with Getting better snapshots. In some workshops we will be using a models and a typical house-party setup, we will explore the typical problems with shooting indoors, and demonstrate the way to make flash work for you. We’ll start with shooting high-ISO, and progress through pop-up flash, and ending with speedlights.

Once we get our snapshots, we will look at using other flash features… High Speed Sync, second curtain shutter, light modifiers, bouncing, dragging the shutter, sync speeds, inverse square law (it’s easier than it sounds). So many opportunities for creative use of flash!

Off-camera will explore using a single speedlight to make creative and artistics portraits. We will use bare lights and simple modifiers (umbrellas, etc) to shape light to make people look their best. Along the way, we will discuss different wireless flash triggering systems and their pros/cons.

You will learn all the techniques the Pros use and you will walk away from our workshop with the hand-outs and hands on working knowledge that you can go home and practice before your next photo shoot or family function.

Introductory Workshop One - February 3, 2013

Introductory Workshop Two -  May 26, 2013

Introductory Workshop Three -  August 24, 2013

Introductory Workshop Four -  November 17, 2013 

Advanced Lighting Workshops

The workshop will be limited to 12 students and will be very hands on. We are not a ‘watch me while I shoot’ kind of teachers. You will shoot, you will learn, and you will leave with the ability to create shape using flash, multiple strobes and modifiers. You will leave this workshop a better photographer than when you entered.

The only prerequisite to this course is you must have a basic understanding of studio lighting, meaning you know how to properly meter at least one strobe. The basics of studio lighting will not be covered during this workshop. 

This workshop begins with setting up each of the major studio lighting styles with a key light, namely short, broad, butterfly, loop, Rembrandt, and split lighting.  The participants will move the key light themselves to the proper angle and height to achieve these styles, as well as adjust power levels and camera exposure settings to adjust the fill light in the shadowed side of the face. Together we will then look systematically at where to position background lights, in angle and position, so that the hot spots are removed and even lighting is achieved.  

This hands-on approach is meant to ensure the participants doesn’t come in and watch lights being moved around, but rather that they move the lights themselves, understanding why and refining their knowledge over exercises to solidify the concepts.

From there, everyone will split into 2 groups for the remainder of this section of the workshop, and will cycle between the different lighting techniques previously discussed.

The second part of the workshop will cover some of our retouching methods in the digital darkroom as well as some critique on your favorite photos from first section.

When you have finished this course, you will be knowledgeable and experienced in the methodology of determining the position for each light you are using in a studio setting, and how they relate to each other.  You will have experience moving lights and adjusting their power output to the proper settings, as well as setting your camera for the proper exposure given these settings. But just as important, you will learn some editing styles that will help you showcase some award winning images.

Advanced Workshop One -  February 2, 2013

Advanced Workshop Two -  May 25, 2013

Advanced Workshop Three -  August 25, 2013

Advanced Workshop Four -  November 16, 2013

To register for the right workshop that fits  your needs please visit the Photographer's Lounge