COOLPIX S2700 Press Announcement at CES




COOLPIX S2700

Nikon Introduces COOLPIX S6500 with Built-in Wi-Fi Capability and High-power Zoom, and S2700 with Wide-angle Zoom and Advanced Performance

Las Vegas, CES Booth #8643, January 7, 2013 –Today, Nikon Canada announced two stylish COOLPIX S-series models that feature advanced functions to inspire creativity while capturing all of life’s important moments.

“By expanding our COOLPIX family, Nikon is offering a wider range of cameras to cater to users of varying skill sets and needs,” said Gregory Flasch, National Advertising and Communications at Nikon Canada. “Built to emphasize style, portability and creativity, the S6500 and S2700 assist photographers in capturing vivid images and memorable
videos.”

COOLPIX S2700 Primary Features

Equipped with a 6x optical NIKKOR lens for wide-angle to zoom shooting with a single lens, in a slim body The COOLPIX S2700 features a 6x optical zoom-NIKKOR lens for coverage of a broad range of view from wide-angle 26mm to 156mm (equivalent in 35-mm [135] format) in a stylish and slim body. This allows for shooting a variety of everyday scenes with simple operation, and even close-ups of people up to about 5 cm from the front of the lens. Extensive automatic shooting functions let first-time users enjoy advanced simple shooting.

The S2700 features Scene Auto Selector mode which instructs the camera to automatically select the optimal scene mode for the subject or scene. By simply pointing the camera at the desired object, the camera will determine the optimal scene mode out of the six that are available (Portrait, Night Portrait, Landscape, Night Landscape, Backlight and Close-up). This allows users to capture beautiful images of a wide variety of subjects without the need to change settings.

Image-editing functions before or after photos are captured With the S2700’s Special Effects menu, users can pre-select a desired colour and tone effect prior to shooting. After a photo has been taken, users can apply in-camera Filter Effects for simple image adjustments and enhancements without the need for a computer.

Advanced basic performance With features such as Motion Detection, which automatically increases shutter speeds by detecting camera shake along with the movement and speed of the subject, the COOLPIX S2700 lets users capture sharper pictures with less blur. Subject Tracking AF locks focus on a moving subject, particularly useful when capturing children or pets at play, and ensures sharp focus and quick response.

Price and Availability
The Nikon COOLPIX S2700 is scheduled to be available at Authorized Nikon Canada Dealers in February 2013 at a Manufacturer’s Suggested Retail Price (MSRP) of $119.95. Available in blue and red.

Exclusive Canadian Warranty
Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer.
Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.

About Nikon
Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment.
Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX®compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca .