Nikon Canada Announces Four COOLPIX Cameras with High-power Zoom Lens‏

Nikon P-520

Built With Incredible Zoom Ranges, Nikon’s P520, S9400 and L820 COOLPIX Cameras Make It Easy to Capture Action at a Distance Combining Connectivity with High Quality NIKKOR Lenses, Nikon’s New COOLPIX Cameras are Designed for Every Shooting Occasion

Mississauga, ON, January 28, 2013 – Today, Nikon Canada introduced three COOLPIX digital cameras with high-power zoom lenses, enabling consumers to capture beautiful images and videos at a wide range of distances. The COOLPIX P520 sports a 42x zoom lens and the versatility
needed for advanced performance, while the 18x zoom COOLPIX S9400 combines impressive range with an ultra-slim, pocketable package. The COOLPIX P520 also features Wi-Fi® connectivity1 that allows users to send images and videos from their camera directly to a compatible smart device through the free Wireless Mobile Adapter Utility application1, ideal for sharing content with others as well as for posting to social networking sites. The compact COOLPIX L820 offers a 30x zoom and an ergonomic design, making it simple and fun to comfortably capture images and videos at various distances. Ideal for anyone from the weekend jetsetter to the everyday memory maker, the zoom lenses and user-friendly features of the latest COOLPIX cameras make them the ideal companion for any occasion.

“Nikon’s long-zoom COOLPIX cameras provide users with the ability to capture a diverse range of subjects and scenes at various distances,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “Designed for the frequent traveller, the instant sharer and the family memory keeper, these cameras offer trusted Nikon technology, high image quality, Full HD video and a variety of other features to meet their needs.”

COOLPIX P520: The Advanced Performance Ultra Zoom Camera
For users who seek the versatility to capture beautiful and sharp images up close or at a distance, the P520 boasts a 42x optical zoom-NIKKOR glass lens with an impressive zoom range from a wide 24mm to a whopping 1000mm (35mm equivalent). Lens-shift Vibration Reduction (VR) technology and the new Active Mode assist in capturing blur-free images and videos, while full manual controls give users the power to realize their creative potential. The P520 also features an 18.1-megapixel
backside-illuminated (BSI) CMOS sensor and high ISO sensitivity to ensure quality images even in low-light conditions. 

Additionally, the COOLPIX P520 allows users to not only shoot images from a distance, but also at unique angles by leveraging the versatile 3.2-inch Vari-Angle LCD monitor. Full HD (1080p) video recording with stereo sound is possible with a simple touch of the dedicated movie record button. This ultra-zoom camera also includes built-in GPS capabilities, allowing photographers to log their journeys with an easy-to-use display.

To share images and videos instantly with family and friends, the P520 is compatible with the optional WU-1a Wireless Mobile Adapter2. When paired with the free downloadable Wireless Mobile Adapter Utility application1,  it allows users to transfer their images and videos to compatible smart devices and tablets for easy sharing and viewing with others.

COOLPIX L820: A Comfortable Long Zoom Camera Fit to Preserve Precious Family Memories
Designed to capture stunning images at various distances, the compact L820 sports a high-power 30x zoom, a 16-megapixel CMOS sensor, and Vibration Reduction (VR) technology to compensate for and minimize image blur. With its super wide-angle lens, covering from wide-angle 22.5mm to super-telephoto 675mm, users have the versatility to capture crisp, vivid images, whether up-close or at a distance. The camera’s 3-inch monitor, ergonomic design and dedicated video button make it easy and fun for users to shoot comfortably. For convenience, the L820 uses widely available AA-size alkaline batteries. Built with a simple and intuitive interface, users can easily access a wide range of features, including Easy Auto Mode and Smart Portrait System, which enable them to enhance their photos with options like Red Eye Fix and Face-Priority AF. Other special effects include Glamour Retouch, Filter Effects and Skin Softening for optimal portrait enhancements.

COOLPIX S9400: Ultra-Slim Zoom Offers Versatile Performance in a Portable Package
The slim S9400 sports an 18x optical zoom (25-450mm) and is the perfect companion for anyone who wants to capture and share high-quality images and HD videos with a sleek and stylish package. Small enough to keep close in a shirt pocket or purse, the S9400 features an 18.1-megapixel CMOS sensor, ideal for capturing low-light images with clarity and sharpness. It also sports a legendary NIKKOR lens with VR technology to minimize the effects of blur and camera shake. For those who want to capture their journey through video, this camera also offers Full HD (1080p) movie recording with stereo sound. Its bright 3-inch OLED monitor assists users to clearly compose and view their recorded movies or captured images, even in bright conditions. The S9400 also offers various shooting effects to enhance image production, including Glamour Retouch, Skin Softening and Quick Effects.

The COOLPIX S9500 features a 22x optical zoom (25-550mm) and offers all of the features of the S9400 with an additional built-in GPS function that can log their travels and share where they have been. The camera offers built-in Wi-Fi®1 support so images and videos can be shared while
on the go by transferring them to a compatible smart device equipped with the free Wireless Mobile Adapter Utility application1. It also enables users to remotely control the camera from a smartphone or tablet. The S9500 will be available in limited distribution.

Price and availability:
The COOLPIX P520 is scheduled to be available at Authorized Nikon Canada Dealers in February 2013 for a Manufacturer’s Suggested Retail Price (MSRP) of $449.95. It is available in black, red and dark silver.


The COOLIPX L820 is scheduled to be available at Authorized Nikon Canada Dealers in February 2013 for an MSRP of $279.95. It is available in black and red.

The COOLPIX S9400 is scheduled to be available at Authorized Nikon Canada Dealers in February 2013 for an MSRP of $299.95. It is available in black and white. 

The COOLPIX S9500 is scheduled to be available in limited distribution at Authorized Nikon Canada Dealers for an MSRP of $349.95. It is available in black and red.

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera, and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim
Zoom, Comfort Long Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit www.nikon.ca .