Monday, 18 March 2013

The new Sigma Lens Line-Up

Starting in 2013 all the newly produced interchangeable lenses from Sigma will be organized into one of three product categories: Contemporary, Art and Sports. Each line has a clearly defined concept to guide photographers towards the specific lenses for their photographic interests.
The concept of these three categories are as follows:
 
Contemporary – These lenses incorporate the very latest technology and keep size and weight to a minimum, without compromising their advanced optical performance or utility. High-performance, versatile, compact and superbly portable, these lenses will be largely comprised of standard zooms, telephoto zooms and high-magnification zooms for an array of photography, including landscape and travel photography, and casual portraiture.

So far they have launched the 17-70mm F2.8 - F4.0 in the Contemporary Category.
 
Art – These lenses are developed with an emphasis on artistic touch and are designed to meet the expectations of users who value a creative, dramatic outcome. Along with landscapes, portraits, still-life, close-up and casual snaps, these lenses are perfect for the kind of photography that unleashes the inner artist. Ideal for studio photography, they offer just as much of an expressive scope when capturing architecture, starry skies, underwater shots and many other scenes. This category will be comprised of many focal lengths and designs, such as large-aperture prime lenses, wide-angle lenses, ultra wide-angle lenses, and macro and fisheye lenses.

So far they have launched the following lenses in the Art Category.
19mm F2.8
30mm F1.4
30mm F2.8
60mm F2.8
35mm F1.4
 
Sports - With their high-level optical performance and expressive power, these lenses can capture fast-moving subjects, even at distance. This line also offers a variety of functions to aid the photographer in challenging conditions and scenarios. Besides sports photography, the lenses are also ideal for nature shots featuring birds, wild animals and other creatures, and for the capture of aircraft, trains, race cars and more. The Sports line is also unique in that users can adjust the lenses’ focus speeds and the focus limiters via a button on the lens. The Sports category will be comprised of telephoto lenses, telephoto zoom lenses, super telephoto lenses, super telephoto zoom lenses, and more.

In the Sports Category they have recently launched the 120-300mm F2.8

Sigma 120-300 F2.8 DG OS HSM

I am actually taking the 120-300mm F2.8 with me on my next safari workshop at the end of April... so watch out for my real world review and some photos from Tanzania.