I have had a few people email me and ask me why we are travelling to the “floe edge” while we are in the arctic. The short answer is that from April to July, the floe edge is the most dramatic, dynamic place to be.
This is where the sea meets the retreating ice edge. Whales swim meters from shore. Walrus and seals haul themselves out to bask in the sunlight and Polar bears hunt for seals and their cubs enjoy an ocean dip.
In the past the edge of the ice appeared well off shore while more recently it seems to form closer and closer to land as climate change warms the arctic waters. Regardless of its position, the floe edge is a crucial place where local hunters gather to socialize and share bannock, tea and fresh meat while patiently waiting for seal, walrus or whales to surface. It also forms an important habitat for countless of marine organisms who depend on the open waters and ice for their survival.
These organisms congregate here in huge quantities thanks to the rays of the spring sun that penetrates through the icy surface of the water. Suddenly, billions upon billions of microscopic plankton burst to life. This influx of energy triggers a chain of events that many naturalists describe as one of the greatest spectacles in the Arctic. A seemingly endless array of migratory seabirds and ducks join seal, bowhead whales and large pods of narwhal and beluga to feed in these nutrientrich waters. Following close by are also Polar Bear and Arctic fox who closely track these marine animals from the ice.
This is the place where the winter will end and the cycle of life in the arctic will again begin… and this is where we will spend a lot of our time. For those of you that wish we will be able to communicate with you all through our twitter accounts and our blogs. You will be able to ask questions about what we are seeing, have us describe the day and share with you some of the photos we took.
I can hardly wait, and I am envious that John E Marriott has spent so much time there already. His experieince in the arctic will help ensure we are safe, come back with the information we need... but more importantly come back with some fantastic photos.
I hope everyone has a great Easter Weekend.
Kev
Friday, 6 April 2012
Thursday, 5 April 2012
Polar Bear Quick Facts
Here are some quick facts on the Polar Bear...
The top speed of a polar bear is 40kph.
The Polar Bear has 42 razor sharp teeth. With jagged back teeth and canines larger than grizzly teeth, they pack quite the bite
12 inch wide paws-- a natural snowshoe that helps them trek across treacherous ice and deep snow
A Polar Bear has 3 eyelids - the third helps protect the bear's eyes from the elements
A Polar Bear has 4 inches of fat under its skin
Their skin is black
A Polar Bear has a blue tongue
The polar bear tends to swallow food in large chunks rather than chewing.
The average polar bear can consume 4.4 pounds of fat per day.
The bear's stomach can hold an astonishing 10-20% of its body weight.
The polar bear's digestive system is very efficient, absorbing approximately 84% of the protein and 97%of the fat it consumes.
The top speed of a polar bear is 40kph.
The Polar Bear has 42 razor sharp teeth. With jagged back teeth and canines larger than grizzly teeth, they pack quite the bite
12 inch wide paws-- a natural snowshoe that helps them trek across treacherous ice and deep snow
A Polar Bear has 3 eyelids - the third helps protect the bear's eyes from the elements
A Polar Bear has 4 inches of fat under its skin
Their skin is black
A Polar Bear has a blue tongue
The polar bear tends to swallow food in large chunks rather than chewing.
The average polar bear can consume 4.4 pounds of fat per day.
The bear's stomach can hold an astonishing 10-20% of its body weight.
The polar bear's digestive system is very efficient, absorbing approximately 84% of the protein and 97%of the fat it consumes.
Wednesday, 4 April 2012
2013 Artic Expedition - media coverage and sponsorship
Media coverage… we have been talking to a lot of media outlets across the country and the support and interest has been fantastic. Our goal is to have a national online partner, a national foot print of newspapers and a few photography magazines covering the story, one in Canada and one in the USA.
So far the Sun Media newspapers and the Winnipeg Free Press will be covering the expedition with our articles. I have also talked to some of the community newspapers around where we all live and the response to my request to interview us about our expedition is overwhelmingly positive.
We have also spoken to MSN Canada and they like the idea of us blogging daily from the arctic. They also talked to me about writing both articles on the effects of climate change as well as some eco-tourism articles for them upon our return. The plan with MSN would be to have them publish blogs daily online and allow people to interact with us in real time.
Social media will also play a role in spreading the message about the expedition and allow us also to communicate with people that are intereted about what its like in the arctic circle. The issue now is to have a satellite phone and model with a data plan... but there are a few companies that can supply us those... so Roadpost... I will be calling. ;-)
As for photography magazines, not many have stepped forward yet. Photo technique magazine out of the U.S. has expressed an interest in doing something, but no Canadian photo magazines have stepped forward to say they want to be “the” Canadian magazine to cover us… My money is on Outdoor Photography Canada as both Ethan and John write columns for them already. That and Roy, the Editor-In-Chief, has at least asked me to have a conversation about the expedition already. :-)
The media partners seem to be the easy part… this is an exceptional news worthy program that would garner great readership and exposure for all of our media partners.
The hard part is the sponsorship dollars… but “hard” may be the wrong word... lets call it "more challenging". We have contacted numerous companies with our media kit to sponsor the expedition and donate to the cause… it will just take a few weeks now to start to hear back from the initial media kit presentations. Our goal is to raise a minimum of $50,000 and acquire “in-kind” sponsorship to offset our own costs (flights, food, arctic gear etc)
I am sure there will be a lot more companies that decline to participate than will be willing to participate, but that is expected. If it was easy, everyone would attempt this… LOL
Oh well, onward and upward…
Stay tuned... a few exciting conversations are going to be taking place in the next week. We have a meeting at the WWF Canada offices to meet everyone and there are a few very high profile sponsors that have reached out to get more details before they render their decision.
Oh, I almost forgot. Watch CBC this Sunday, April 8th at 7pm. The Nature of Things is on at a special time. Director Adam Ravetch has made a fantastic program following a sub population of bears from ice out, through the summer. Its an increadable program on how a young bear struggles to change centuries of habit in order to survive. To read about this program please visit, http://www.cbc.ca/natureofthings/episode/polar-bears.html
You can also check out the web pages for our trip north here. www.photographers-lounge.com
So far the Sun Media newspapers and the Winnipeg Free Press will be covering the expedition with our articles. I have also talked to some of the community newspapers around where we all live and the response to my request to interview us about our expedition is overwhelmingly positive.
We have also spoken to MSN Canada and they like the idea of us blogging daily from the arctic. They also talked to me about writing both articles on the effects of climate change as well as some eco-tourism articles for them upon our return. The plan with MSN would be to have them publish blogs daily online and allow people to interact with us in real time.
Social media will also play a role in spreading the message about the expedition and allow us also to communicate with people that are intereted about what its like in the arctic circle. The issue now is to have a satellite phone and model with a data plan... but there are a few companies that can supply us those... so Roadpost... I will be calling. ;-)
As for photography magazines, not many have stepped forward yet. Photo technique magazine out of the U.S. has expressed an interest in doing something, but no Canadian photo magazines have stepped forward to say they want to be “the” Canadian magazine to cover us… My money is on Outdoor Photography Canada as both Ethan and John write columns for them already. That and Roy, the Editor-In-Chief, has at least asked me to have a conversation about the expedition already. :-)
The media partners seem to be the easy part… this is an exceptional news worthy program that would garner great readership and exposure for all of our media partners.
The hard part is the sponsorship dollars… but “hard” may be the wrong word... lets call it "more challenging". We have contacted numerous companies with our media kit to sponsor the expedition and donate to the cause… it will just take a few weeks now to start to hear back from the initial media kit presentations. Our goal is to raise a minimum of $50,000 and acquire “in-kind” sponsorship to offset our own costs (flights, food, arctic gear etc)
I am sure there will be a lot more companies that decline to participate than will be willing to participate, but that is expected. If it was easy, everyone would attempt this… LOL
Oh well, onward and upward…
Stay tuned... a few exciting conversations are going to be taking place in the next week. We have a meeting at the WWF Canada offices to meet everyone and there are a few very high profile sponsors that have reached out to get more details before they render their decision.
Oh, I almost forgot. Watch CBC this Sunday, April 8th at 7pm. The Nature of Things is on at a special time. Director Adam Ravetch has made a fantastic program following a sub population of bears from ice out, through the summer. Its an increadable program on how a young bear struggles to change centuries of habit in order to survive. To read about this program please visit, http://www.cbc.ca/natureofthings/episode/polar-bears.html
You can also check out the web pages for our trip north here. www.photographers-lounge.com
Out of the mouths of babes
As I sit in my living room I can only imagine what is in store for me in just a little over 12 months and 3228 Kilometers (2006 miles) north of me in the Arctic Circle.
But before we look forward, let’s go back a few weeks to a conversation with my daughter. She is in high school and like any high school student; thinking about her future. She has decided that she wants to work with endangered animals. Doing her research she came across Coke and their program in working with World Wildlife Fund. She asked how they are making a difference. I couldn’t answer her and decided to do my own research to see what it is that they were doing.
The program is more about climate change than about the Canadian iconic animal, the Polar Bear. The real focus is on what threatens the Polar Bears. These large carnivores are sensitive indicators of ecosystem health. Polar bears are actually studied to get an understanding of what is happening throughout the Arctic. A polar bear at risk is a sign of something wrong somewhere in the arctic marine ecosystem.
So, after my reading I talked to my daughter about what I found. I could tell her wheels were still spinning… but secretly so were mine after I read one line on the Polar Bears International Website. I read that by 2080 there may be no ice left in Hudson Bay. I thought to myself, “that’s major, as a kid studying Canada; Hudson Bay was the iconic frozen bay explorers crossed. Images of explorers breaking through ice and yanking wooden boats over ice immediately came to mind. Since 1670 when the King of England first granted the Hudson Bay company a fur trade monopoly for all the lands drained by rivers flowing into Hudson's Bay we have changed the climate that much?”
As a nature photographer I wondered how I could do my part. I made some calls, talked to a few friends and started to formulate an idea… and now, out of a simple question from a 15 year old high school student in rural Ontario a plan was formed that will hopefully touch people across Canada and around the world.
The team has been assembled… Ethan Meleg, John E. Marriott, Kevin Pepper and Tim Vollmer will be embarking on an expedition to the Arctic circle and stay close to the floe edge. The goal is to capture what we see in photos, talk to local Inuits about how the changes have affected their lives, interview scientists about statistical information and trends and have conversations with Canada’s leading conservation minds... out of this, an awareness story in photos and words that shows people just how much the arctic has changed.
Working with the World Wildlife Fund (WWF) our goal is not only to create awareness but raise funds that will be donated to WWF to help them continue their work.
While we are in the arctic we will be sending back daily blogs and twitter feeds about the day’s findings and sharing our photos through our media partners that will be helping us communicate to you what we are experiencing. You will be able to follow us in real time and share in our experience.
Right now we are structuring the actual expedition route and having conversations with numerous potential product and cash sponsors to help us achieve our goals.
Stay tuned, come back weekly, and you can follow us from today right through the next year as we prepare for our expedition.
Over the next year I will keep you up to speed on media partners, sponsors, our expedition plans and discuss what we find as we start our interviews and our personal learning’s about the cause that brings us together for the 2013 arctic expedition to the Arctic Circle.
Thanks for reading,
Kev
But before we look forward, let’s go back a few weeks to a conversation with my daughter. She is in high school and like any high school student; thinking about her future. She has decided that she wants to work with endangered animals. Doing her research she came across Coke and their program in working with World Wildlife Fund. She asked how they are making a difference. I couldn’t answer her and decided to do my own research to see what it is that they were doing.
The program is more about climate change than about the Canadian iconic animal, the Polar Bear. The real focus is on what threatens the Polar Bears. These large carnivores are sensitive indicators of ecosystem health. Polar bears are actually studied to get an understanding of what is happening throughout the Arctic. A polar bear at risk is a sign of something wrong somewhere in the arctic marine ecosystem.
So, after my reading I talked to my daughter about what I found. I could tell her wheels were still spinning… but secretly so were mine after I read one line on the Polar Bears International Website. I read that by 2080 there may be no ice left in Hudson Bay. I thought to myself, “that’s major, as a kid studying Canada; Hudson Bay was the iconic frozen bay explorers crossed. Images of explorers breaking through ice and yanking wooden boats over ice immediately came to mind. Since 1670 when the King of England first granted the Hudson Bay company a fur trade monopoly for all the lands drained by rivers flowing into Hudson's Bay we have changed the climate that much?”
As a nature photographer I wondered how I could do my part. I made some calls, talked to a few friends and started to formulate an idea… and now, out of a simple question from a 15 year old high school student in rural Ontario a plan was formed that will hopefully touch people across Canada and around the world.
The team has been assembled… Ethan Meleg, John E. Marriott, Kevin Pepper and Tim Vollmer will be embarking on an expedition to the Arctic circle and stay close to the floe edge. The goal is to capture what we see in photos, talk to local Inuits about how the changes have affected their lives, interview scientists about statistical information and trends and have conversations with Canada’s leading conservation minds... out of this, an awareness story in photos and words that shows people just how much the arctic has changed.
Working with the World Wildlife Fund (WWF) our goal is not only to create awareness but raise funds that will be donated to WWF to help them continue their work.
While we are in the arctic we will be sending back daily blogs and twitter feeds about the day’s findings and sharing our photos through our media partners that will be helping us communicate to you what we are experiencing. You will be able to follow us in real time and share in our experience.
Right now we are structuring the actual expedition route and having conversations with numerous potential product and cash sponsors to help us achieve our goals.
Stay tuned, come back weekly, and you can follow us from today right through the next year as we prepare for our expedition.
Over the next year I will keep you up to speed on media partners, sponsors, our expedition plans and discuss what we find as we start our interviews and our personal learning’s about the cause that brings us together for the 2013 arctic expedition to the Arctic Circle.
Thanks for reading,
Kev
Saturday, 24 March 2012
Been in a planning phase lately
My apologies for neglecting my blog for the past few weeks. It’s been a crazy time planning photo tours, workshops and an expedition to find out what global warming is doing to the Polar Bear.
From India, to Greenland, Tofino and up possibly as far as Baffin Island the next 18 months is going to add to the air miles.
If you are interested in some great travel opportunities, or simply want to learn how to take better photos; check out what I have been planning through “The Photographers Lounge”
At the Photographers Lounge we understand that everyone learns at their own speed, budgets and through different methods. That is why we offer a number of different programs designed to help every photographer.
It does not matter if you are an amateur wanting to learn to shoot better family photos, or a professional looking to expand your knowledge; the workshops, seminars and photo tours at the “Photographers Lounge” of Waterloo region are designed to help you on your own personal journey.
From India, to Greenland, Tofino and up possibly as far as Baffin Island the next 18 months is going to add to the air miles.
If you are interested in some great travel opportunities, or simply want to learn how to take better photos; check out what I have been planning through “The Photographers Lounge”
At the Photographers Lounge we understand that everyone learns at their own speed, budgets and through different methods. That is why we offer a number of different programs designed to help every photographer.
It does not matter if you are an amateur wanting to learn to shoot better family photos, or a professional looking to expand your knowledge; the workshops, seminars and photo tours at the “Photographers Lounge” of Waterloo region are designed to help you on your own personal journey.
Monday, 12 March 2012
Master the "Exposure Triangle"
Photography, or “Foto graffi” literally means writing with light in Greek, and exposure is the combination of three factors that determine what the light writes… hence the Exposure Triangle.
Those three elements are: ISO, Aperture and Shutter Speed.
ISO - The ISO rating (which is an international standard) measures the image sensor’s sensitivity to light.
Aperture - The Aperture determines how much light enters the lens and is registered by the image sensor (or film); this is designated by the f-numbers on the lens barrel.
Shutter Speed - The Shutter Speed determines the amount of time the light enters the lens and is registered by the image sensor. Note that the Shutter Speed on your camera is delineated in fraction of a second increment.
The combination of these three elements results in a given subject’s exposure value (EV). What is critical to remember is that any change in any one of these elements will cause a predictable impact on the other and consequently impact the final image (i.e. by changing the Aperture, you change depth of field; by changing ISO rating, you change the amount of light required to obtain an image, and by changing the Shutter Speed, you effect how motion is captured). Such that you will never be able to independently control a given element, because you have to take into account how the other two elements will interact for the final exposure.
Fortunately, the mathematics of photography happen to work in such a way that each element in the Exposure Triangle has a relative “stop of light” value. Such that if you increase the light by one stop by reducing the Shutter Speed, you can regain the original EV by either decreasing the Aperture by the same stop value and/or adjusting the ISO rating accordingly.
Here’s a real world example; I’m at the beach with my family and the sun is going down, and I want to get a shot of my daughters smiling face. I take out my camera, do a quick meter reading with the shutter set 1/60th and get a EV on her face of f/4. I set the aperture to f/4 and take my photo. I look at the image on the display screen, and while I love the way the red and purple light dances on her face, I don’t like the depth of field – I can see too much of the background. I want as shallow a DOF as possible, which means I need to increase my aperture setting. I open the lens wide open to f/1.4. This is a 3-stop difference, which lets in 8x as much light. To compensate, to get back to the same EV that gave me such a pleasing image, I would need to increase the shutter speed by 3-stops – so I crank it up to 1/500th. I quickly take the picture again (that sun is going down)… and viola! I have my photo with the EV that gives me that amazing quality of light AND with the shallow DOF.
Shutter Speed is measured in fractions of a second and it determines how fast the shutter opens and closes, thereby controlling the key element in photography – light, glorious light; specifically the time-frame in which light registers on the image sensor (or on film). The Shutter Speed captures the world in split seconds, but it can also be slowed down to a few seconds (or remain open longer at the photographer’s discretion). This enables all sorts of possibilities in determining what is actually recorded to the image sensor.
Aperture is the opening in the lens that determines the amount of focused light that reaches the image sensor. It’s measured in f-stops. The beauty of the f/stop arithmetic is that regardless of a lens’ focal length, the f/stop measures the same amount of light; such that f/4 on a 50mm lets in the same amount of light as f/4 on a 120mm. The opening’s diameter may differ, but the amount of light is the same because the length of the lens is different.
So what is correct exposure? That’s mainly subjective, but we can agree that it is when the camera effectively reproduces a subject on the image sensor where the most uniform amount of picture information is visible in the highlights, midtones and shadows.
How do you determine the specific exposure you want? All dSLRs have an EV meter in the viewfinder that provides an EV on the subject that you are metering.
An effective way of ensuring a correct exposure is to employ Exposure Bracketing. This is a technique in which you’ll be taking at least 3 exposures – one at the designated exposure value (EV), one 1/3 of an f/stop above, and one at 1/3 of an f/stop below. On some features-laden cameras, you set the ISO, f-stop and shutter to acquire an exposure value (provided by the TTL meter), and press the shutter release. The camera will automatically shoot the upper and lower bracketed exposure. When you review the bracketed exposures, you’ll be able to see subtle, but key differences in the images – most specifically if there is any over- or underexposure. Professionals bracket all the time to make sure they get the best possible negative for later.
What exactly is under- and? It’s when there is excessive loss of image information within the highlights and shadows. There is typically no way of “finding” that lost image information with digital photography in particular (i.e. when the subject emits so much light that the image sensor is overwhelmed, it records that section of the image as zero; and the same thing is true when the subject emits so little light that image sensor believes there is nothing there). No matter how much tweaking you may try with a 3rd party image process, there’s no recorded information to be discovered. Incidentally, this is not always true with film and the photo-chemical process.
So how do you avoid under- or overexposing your pictures, before you master the art and craft of photography? You can use the Automatic Exposure Lock or AE Lock that’s available on most dSLRs. AE-Lock is a feature that, when you have the camera set to one of the automatic modes (i.e. Shutter-priority, Aperture-priority), it enables you to lock the EV and take continuous photos without have to resample the lighting in a given scene.
The wonderful thing about digital photography is that you can continue to experiment at no cost to you as you learn and master the three elements of the Exposure Triangle, going from semi-automatic to full manual.
Those three elements are: ISO, Aperture and Shutter Speed.
ISO - The ISO rating (which is an international standard) measures the image sensor’s sensitivity to light.
Aperture - The Aperture determines how much light enters the lens and is registered by the image sensor (or film); this is designated by the f-numbers on the lens barrel.
Shutter Speed - The Shutter Speed determines the amount of time the light enters the lens and is registered by the image sensor. Note that the Shutter Speed on your camera is delineated in fraction of a second increment.
The combination of these three elements results in a given subject’s exposure value (EV). What is critical to remember is that any change in any one of these elements will cause a predictable impact on the other and consequently impact the final image (i.e. by changing the Aperture, you change depth of field; by changing ISO rating, you change the amount of light required to obtain an image, and by changing the Shutter Speed, you effect how motion is captured). Such that you will never be able to independently control a given element, because you have to take into account how the other two elements will interact for the final exposure.
Fortunately, the mathematics of photography happen to work in such a way that each element in the Exposure Triangle has a relative “stop of light” value. Such that if you increase the light by one stop by reducing the Shutter Speed, you can regain the original EV by either decreasing the Aperture by the same stop value and/or adjusting the ISO rating accordingly.
Here’s a real world example; I’m at the beach with my family and the sun is going down, and I want to get a shot of my daughters smiling face. I take out my camera, do a quick meter reading with the shutter set 1/60th and get a EV on her face of f/4. I set the aperture to f/4 and take my photo. I look at the image on the display screen, and while I love the way the red and purple light dances on her face, I don’t like the depth of field – I can see too much of the background. I want as shallow a DOF as possible, which means I need to increase my aperture setting. I open the lens wide open to f/1.4. This is a 3-stop difference, which lets in 8x as much light. To compensate, to get back to the same EV that gave me such a pleasing image, I would need to increase the shutter speed by 3-stops – so I crank it up to 1/500th. I quickly take the picture again (that sun is going down)… and viola! I have my photo with the EV that gives me that amazing quality of light AND with the shallow DOF.
Shutter Speed is measured in fractions of a second and it determines how fast the shutter opens and closes, thereby controlling the key element in photography – light, glorious light; specifically the time-frame in which light registers on the image sensor (or on film). The Shutter Speed captures the world in split seconds, but it can also be slowed down to a few seconds (or remain open longer at the photographer’s discretion). This enables all sorts of possibilities in determining what is actually recorded to the image sensor.
Aperture is the opening in the lens that determines the amount of focused light that reaches the image sensor. It’s measured in f-stops. The beauty of the f/stop arithmetic is that regardless of a lens’ focal length, the f/stop measures the same amount of light; such that f/4 on a 50mm lets in the same amount of light as f/4 on a 120mm. The opening’s diameter may differ, but the amount of light is the same because the length of the lens is different.
So what is correct exposure? That’s mainly subjective, but we can agree that it is when the camera effectively reproduces a subject on the image sensor where the most uniform amount of picture information is visible in the highlights, midtones and shadows.
How do you determine the specific exposure you want? All dSLRs have an EV meter in the viewfinder that provides an EV on the subject that you are metering.
An effective way of ensuring a correct exposure is to employ Exposure Bracketing. This is a technique in which you’ll be taking at least 3 exposures – one at the designated exposure value (EV), one 1/3 of an f/stop above, and one at 1/3 of an f/stop below. On some features-laden cameras, you set the ISO, f-stop and shutter to acquire an exposure value (provided by the TTL meter), and press the shutter release. The camera will automatically shoot the upper and lower bracketed exposure. When you review the bracketed exposures, you’ll be able to see subtle, but key differences in the images – most specifically if there is any over- or underexposure. Professionals bracket all the time to make sure they get the best possible negative for later.
What exactly is under- and? It’s when there is excessive loss of image information within the highlights and shadows. There is typically no way of “finding” that lost image information with digital photography in particular (i.e. when the subject emits so much light that the image sensor is overwhelmed, it records that section of the image as zero; and the same thing is true when the subject emits so little light that image sensor believes there is nothing there). No matter how much tweaking you may try with a 3rd party image process, there’s no recorded information to be discovered. Incidentally, this is not always true with film and the photo-chemical process.
So how do you avoid under- or overexposing your pictures, before you master the art and craft of photography? You can use the Automatic Exposure Lock or AE Lock that’s available on most dSLRs. AE-Lock is a feature that, when you have the camera set to one of the automatic modes (i.e. Shutter-priority, Aperture-priority), it enables you to lock the EV and take continuous photos without have to resample the lighting in a given scene.
The wonderful thing about digital photography is that you can continue to experiment at no cost to you as you learn and master the three elements of the Exposure Triangle, going from semi-automatic to full manual.
Wednesday, 7 March 2012
A list of TIPS for using Facebook
FACEBOOK TIP: The best times to update the facebook pages are Wednesday and Sundays, but Wednesdays are the better of the two days.
FACEBOOK TIP: If you read someone’s post or look more closely at their pic(s), the least you can do is like it, even if you hate it… That’s a common courtesy payment for the piquing of your curiosity.
FACEBOOK TIP: Studies show that fill-in-the-blank posts garner nine times more response than other types of posts. That’s what I call ____.
FACEBOOK TIP: Try not to LIKE your own posts. It makes you look desperate.
FACEBOOK TIP: Save time by having a planned strategy before you login. Know what you are there to do.
FACEBOOK TIP: Your face is your logo in the world of social media. It’s called “Facebook” not “Logobook.”
FACEBOOK TIP: Don’t over-post. It annoys your audience. Limit posts to 1 x 4 hrs. If you need more, go to Twitter.
FACEBOOK TIP: Start by making friends & being social. Don’t worry about selling. People do biz with those they like. So use your Facebook page to have more fun than blast out deals.
FACEBOOK TIP: Likes do not lie. If you’re not getting Likes, it means people don’t like what you’re posting. When you post something good, people will let you know with likes.
FACEBOOK TIP: I don’t care how famous you are. Everyone should take time to comment respond to those who comment on your posts. Not responding may make you seem anti-social, rude and self-absorbed (even if you’re not!).
FACEBOOK TIP: Research from Buddy Media shows that there is an 18% increase in engagement for posts made on Thursday and Friday. The less people want to be at work, the more they are on Facebook!
FACEBOOK TIP: DON’T over-capitalize your POSTS. It arouses suspicion, and makes you LOOK like you are TRYING too hard.
FACEBOOK TIP: Give details about the pics you post, including who, what when & where. Like a soap opera, not everyone has been watching from day one. Keep them informed.
FACEBOOK TIP: Follow my 25% Rule for Facebook Posts by not posting too much about one thing. Diversify your posts for the best results, and to accomplish your goals.
FACEBOOK TIP: Don’t worry about posting the wrong thing, so long as you share your heart, you can’t go wrong. Be yourself, unless you’re a creep.
FACEBOOK TIP: According to research by @BuddyMedia, you get 20% more engagement on Facebook when peeps are home from 8pm-7am.
FACEBOOK TIP: Link your Facebook account to your twitter account. A post on twitter will then be seen on your Facebook.
FACEBOOK TIP: If you read someone’s post or look more closely at their pic(s), the least you can do is like it, even if you hate it… That’s a common courtesy payment for the piquing of your curiosity.
FACEBOOK TIP: Studies show that fill-in-the-blank posts garner nine times more response than other types of posts. That’s what I call ____.
FACEBOOK TIP: Try not to LIKE your own posts. It makes you look desperate.
FACEBOOK TIP: Save time by having a planned strategy before you login. Know what you are there to do.
FACEBOOK TIP: Your face is your logo in the world of social media. It’s called “Facebook” not “Logobook.”
FACEBOOK TIP: Don’t over-post. It annoys your audience. Limit posts to 1 x 4 hrs. If you need more, go to Twitter.
FACEBOOK TIP: Start by making friends & being social. Don’t worry about selling. People do biz with those they like. So use your Facebook page to have more fun than blast out deals.
FACEBOOK TIP: Likes do not lie. If you’re not getting Likes, it means people don’t like what you’re posting. When you post something good, people will let you know with likes.
FACEBOOK TIP: I don’t care how famous you are. Everyone should take time to comment respond to those who comment on your posts. Not responding may make you seem anti-social, rude and self-absorbed (even if you’re not!).
FACEBOOK TIP: Research from Buddy Media shows that there is an 18% increase in engagement for posts made on Thursday and Friday. The less people want to be at work, the more they are on Facebook!
FACEBOOK TIP: DON’T over-capitalize your POSTS. It arouses suspicion, and makes you LOOK like you are TRYING too hard.
FACEBOOK TIP: Give details about the pics you post, including who, what when & where. Like a soap opera, not everyone has been watching from day one. Keep them informed.
FACEBOOK TIP: Follow my 25% Rule for Facebook Posts by not posting too much about one thing. Diversify your posts for the best results, and to accomplish your goals.
FACEBOOK TIP: Don’t worry about posting the wrong thing, so long as you share your heart, you can’t go wrong. Be yourself, unless you’re a creep.
FACEBOOK TIP: According to research by @BuddyMedia, you get 20% more engagement on Facebook when peeps are home from 8pm-7am.
FACEBOOK TIP: Link your Facebook account to your twitter account. A post on twitter will then be seen on your Facebook.
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