If you're shooting a static display, add some interest by turning the zoom control while shooting with a fairly slow shutter speed (you can only do this with a manual zoom, as a powered lens will be locked off when shooting). This works particularly well when shooting cars and other forms of transport as it gives them a sense of motion.
This photo was taken standing in the middle of the road. I had the camera on a tripod and it was just after sunrise... the shutter speed was a few seconds and i rolled the zoom on the lens during the length of time the shutter was open... the end result...
manufactured motion.
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