Friday, 28 December 2012

Official Announcement ~ Photoflex and Photographer's Lounge announce partnership

 KPep Photography
... Photography is a journey where you capture the world one frame at a time.
100 Barrie Street
Cambridge, Ontario, Canada
N1S 3A9
(Phone)  226.989.8848

Press Release

Contact: Kevin Allen Pepper
Phone: 226.989.8848
9 AM EDT, December, 28, 2012

Photoflex and the photographer’s lounge strike strategic partnership

     In December of 2012, Photoflex and the Photographer’s Lounge have established a strategic partnership designed to benefit both company’s short and long term goals. The Photographer’s Lounge will now be exclusively outfitted with Photoflex® studio lighting equipment for all their workshops that contain a lighting component.  To see a list of the workshops scheduled to be using the Photoflex® lighting equipment in 2013 please visit

     In exchange for the use of the lighting equipment at the workshops, the Photographer’s Lounge will be producing written and video tutorials on how to photograph people and product, both in a studio and in the field. Student’s attending the workshops and photographers that are members of the “The Lounge” will also get the opportunity to attend detailed product knowledge information sessions where they will receive guidance on what gear to buy and what gear is right for them.  

    Kevin Pepper, owner of the Photographer’s Lounge says, “Securing this kind of partnership reinforces our commitment to mentor photographers of all levels”, he further goes on to say, “Photoflex is the perfect partner for us. Their customer service philosophies, commitment to innovation and the quality of their product are all attributes that really drove me to create this sponsorship”


For a quarter century Photoflex® has produced lighting products that are driven by Innovation, Quality, Versatility and Durability. We’re proud to present our products to the digital, film and video industries worldwide.

We base our products around three simple, but crucial rules.

1.     Quality. Produce the finest, most versatile product at a fair price and back it up with the best warranty possible. We take personal pride in putting the Photoflex® name on a product that you pay money for. That pride is reflected and backed up by giving you a warranty that is at least two to five times longer than almost all other manufacturers in the industry. We will not sacrifice the credibility of our products simply to cut prices. Quality has its rewards.

2.     Durability. We won’t build something that we wouldn’t use ourselves. We have two photo/video studios where we test the prototypes and shoot all of our product photos, instruction sheets, and product demonstration lessons for PhotoflexLightingSchool™. If the products don’t pass the test there, they don’t go to market. Other “manufacturers” shop the trade shows and buy products off the shelf from factories that they then put their labels on. Not Photoflex®. We design, build and configure to improve upon products we have tested that others can benefit from. We produce our own fabric, build our own molds, and create our own designs into prototypes to be tested in our own studios, sometimes taking over a year to get the finished product. This is why products such as the LiteDome®, LiteDisc®, and LitePanel have been in production for over 25 years virtually unchanged. They were designed correctly the first time, and all have five or six year warranties because of it.

3.     Customer Service. We don’t make the customer pay for our mistakes. We know that you, the customer, signs our paycheck. Therefore, our goal is to provide the finest customer service in the business. We have always had real people answer the phone to help you with your issues and questions and we will continue to pursue our goal of being there for you in the future.

The top professionals in the world have been using Photoflex® products for 25 years and continue to do so because Photoflex® is driven by these three rules.


For the past year the Photographer's Lounge in Waterloo Region has been proud to say that we are developing into one of the top teaching companies in South Western Ontario. We are dedicated to providing digital photographers with access to the latest photography gear, introductions to the world’s top photographic destinations at budget minded prices and the opportunity to talk one-on-one with the world’s best photography minds.

At the Lounge we believe that each photographer is on their own personal journey, and as such, will learn at their own pace, and their own budget. For this reason the company has structured custom individual mentoring and group training programs designed to meet any photographer’s needs, at their speed and budget.