1. Low Cost Marketing Channel
Blogs are cheap - even free. Blogs are easily built into an existing website.
Blogs can also be maintained at dedicated hosting sites all over the web for
low or no cost. Typically it would be recommended that a web business create
their own blog domain for brand awareness purposes. It also looks that much
more professional in my opinion.
If you want to start a blog free and easily... use Google Blogger. I have a few blogs that are on this platform. Easy to use, extremely easy to set up and you can integrate it into your website. The analytical tool is also invaluable for you to understand where your clients are coming from.
Every business needs a network; an internal network between divisions and an external network with other companies and customers. Staying in contact with so many individuals, however, takes large investments of time. A regular blog on the other hand is quickly written (particularly when you are close to and well versed in your subject matter). Blogs can reach thousands of targeted readers at any time in any place.
3. Enhanced Company Visibility
Closely related to networking, Blog marketing benefits a company by keeping it visible. The next time a customer or collaborating company is in need of your product or services, your business will be foremost on their minds.
Part of the benefits of blogging visibility has to do with links. On-site blogs can link to other areas within your site, but off-site blogs can link directly back to it. As you build your blog presence, you may eventually swap links with other high-traffic blogs further adding to your traffic and search engine results.
4. Increased Product Exposure
Blog marketing is extremely useful for gaining mainstream visibility for your products. Your product line may be the focal subject of your Photography blog - a place where you educate consumers or prospective customers on product features and use, or a place to debut new additions to your line.
Product advertising is of course not limited to company blogs. Blogs on every imaginable subject span the net. Paying high quality bloggers to speak about your products or review your company is another effective blog marketing technique. There are Blog networks like Loudlaunch.com or Sponsoredreviews.com where you can tap into a network of bloggers that work on a pay per post model. This can be a low cost and effective way to grow your product awareness.
5. Enhanced Company Persona
Blog marketing is one way to come down to a more personal level with customers. The voice and style of the blog lets customers get a feel for who you are as a company and whether you are the kind of person they would like to be involved with.
When one individual regularly maintains the blog, customers get to know that person, and feel they have built a relationship with them. The result from this aspect of blog marketing is a more trustworthy, lasting relationship.
6. Improved Customer Interaction
Comment features on blogs are ideal ways to get to know your customer base. An engaging business blog is a place to hear kudos and complaints, as well as conduct informal focus groups, determining how else customers needs might be fulfilled. In this new Web 2.0 frontier, healthy customer dialogue is a key ingredient for successful web endeavors.
7. SEO Optimized Content
We have all heard it said, "Content is King" on the Internet. Adding a blog to your site adds to your featured content, providing yet another indexable content source. It is essential to employ tools like Wordtracker.com and Hittail.com to identify targeted keywords that you want to write some blog posts on. The key is to include the keyword in the blog title as well as in the post and tags.
The
search market has become the Holy Grail of Internet advertising and continues
to grow faster than our expectations. We believe search is actually gaining
some market share from other types of online marketing.
Blog marketing is known as one essential wave in a progressive web company's future. The minimal cost, both financially and time-wise, coupled with unlimited potential for exposure and connection make business blogging a no-lose proposition.
Come back for the next post tomorrow morning where I will show you how a blog benefits your business. I will discuss real world results by using the traffic stats to my blog and how I generate revenue from my blog.
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